
Marengo
Lakes
INDUSTRY:
EVENTS & ENTERTAINMENT
SERVICES:
LOGO DESIGN, BRAND DESIGN
ABOUT THE PROJECT:
To help define and differentiate the Marengo Lakes brand, I developed visual storytelling and collateral that highlighted the unique character of its two key venues: The Lodge, designed for elegant weddings and formal events, and The Farm, a welcoming space for family-friendly festivals and community gatherings. Through thoughtful design and brand positioning, I reinforced Marengo Lakes’ mission—to create meaningful events that become the backdrop for cherished family memories and shared moments that last a lifetime.
A towering willow tree overlooks the lake, serving as a welcoming beacon as you approach along the gravel drive. Ultimately becoming the logo mark for the brand.
BEHIND THE DESIGN