portofolio
RECENT
WORK
CLIENT: Endeavor Brewery & Spirits
01
THE CHALLENGE:
Design Labels That Look as Good as the Beer Tastes
ILLUSTRATION, GRAPHIC DESIGN, PACKAGE DESIGN
Collaborated with Endeavor Brewery & Spirits, a local Columbus brewery, to design a series of custom beer can labels that capture the unique character of each brew. Through close partnership with the client, I explored the flavor profiles, brewing techniques, and brand story behind each beer. The result: vibrant, eye-catching designs that not only stand out on the shelf but also reflect the personality and craft behind every pour.
02
CLIENT: MARENGO LAKES
THE CHALLENGE:
Branding a Timeless Event Destination
LOGO DESIGN, BRANDING
Nestled in a scenic lakeside setting, Marengo Lakes is a new Central Ohio venue and event space designed to host everything from intimate gatherings to grand celebrations. I was brought on board to craft the full brand identity from the ground up. This included developing comprehensive brand guidelines, designing a versatile logo system, creating cohesive event collateral, and contributing to their marketing strategy. The goal was to capture the natural elegance of the space while establishing a strong, recognizable presence across digital and print touchpoints.
03
CLIENT: EXPRESS
THE CHALLENGE:
Leading Digital Design to Redefine a Brand
BRAND DESIGN, DIGITAL DESIGN, ART DIRECTION
For over nine years, I served as the Manager of Digital Design at Express, where I led the digital creative team in shaping the brand’s visual identity across all digital channels. My role was focused on elevating the brand and helping reposition Express as a modern fashion destination—one that builds confidence and celebrates self-expression through personal style. From seasonal campaigns to ongoing digital innovation, I ensured every touchpoint reflected a cohesive, elevated brand experience.
