DESIGN THAT
MPresses, MProves
& MPowers
LOGOS & BRANDING
॰
GRAPHIC DESIGN
॰
WEB & DIGITAL
॰
CREATIVE STRATEGY
॰
LOGOS & BRANDING ॰ GRAPHIC DESIGN ॰ WEB & DIGITAL ॰ CREATIVE STRATEGY ॰
behind the designs
Hello! I’m Mike Posani. I have nearly two decades of experience in branding, graphic design, conceptual design, and creative strategy. After spending 15 of those years in corporate retail, I’ve taken all of my skills & expertise to leave my 9-5 and begin MPcreative. I’m able to open my creativity to it’s full potential to work with clients to not only make things look pretty-but also to “MPress”, “MProve” and “MPower” your brand so it doesn’t just blend in, it shows off (in the best way).
RECENT
WORK
CLIENT: Endeavor Brewery & Spirits
01
THE CHALLENGE:
Design Labels That Look as Good as the Beer Tastes
ILLUSTRATION, GRAPHIC DESIGN, PACKAGE DESIGN
Collaborated with Endeavor Brewery & Spirits, a local Columbus brewery, to design a series of custom beer can labels that capture the unique character of each brew. Through close partnership with the client, I explored the flavor profiles, brewing techniques, and brand story behind each beer. The result: vibrant, eye-catching designs that not only stand out on the shelf but also reflect the personality and craft behind every pour.
02
CLIENT: Panovents
THE CHALLENGE:
Create a Logo Family & Brand System
LOGO DESIGN
Panovents is redefining the ticketing experience — not only for event-goers but for the organizers behind the scenes. Their goal is to make buying and managing tickets seamless, intuitive, and enjoyable for everyone involved.
I developed a cohesive logo system that reflects this mission — starting with a strong, versatile primary mark and expanding into a family of ten sub-logos representing specific event types. Each logo carries a consistent visual language, allowing the brand to remain unified while giving every service its own unique identity.
The system was designed for scalability, enabling Panovents to continue expanding their offerings while maintaining a recognizable and flexible brand presence across platforms and experiences.
03
CLIENT: Marengo Lakes
THE CHALLENGE:
Branding a Timeless Event Destination
LOGO DESIGN, BRANDING
Nestled in a scenic lakeside setting, Marengo Lakes is a new Central Ohio venue and event space designed to host everything from intimate gatherings to grand celebrations. I was brought on board to craft the full brand identity from the ground up. This included developing comprehensive brand guidelines, designing a versatile logo system, creating cohesive event collateral, and contributing to their marketing strategy. The goal was to capture the natural elegance of the space while establishing a strong, recognizable presence across digital and print touchpoints.
04
CLIENT: EXPRESS
THE CHALLENGE:
Leading Digital Design to Redefine a Brand
BRAND DESIGN, DIGITAL DESIGN, ART DIRECTION
For over nine years, I served as the Manager of Digital Design at Express, where I led the digital creative team in shaping the brand’s visual identity across all digital channels. My role was focused on elevating the brand and helping reposition Express as a modern fashion destination—one that builds confidence and celebrates self-expression through personal style. From seasonal campaigns to ongoing digital innovation, I ensured every touchpoint reflected a cohesive, elevated brand experience.
COMING SOON
