behind the designs

Hello! I’m Mike Posani. I have nearly two decades of experience in branding, graphic design, conceptual design, and creative strategy. After spending 15 of those years in corporate retail, I’ve taken all of my skills & expertise to leave my 9-5 and begin MPcreative. I’m able to open my creativity to it’s full potential to work with clients to not only make things look pretty-but also to “MPress”, “MProve” and “MPower” your brand so it doesn’t just blend in, it shows off (in the best way).

LEt's Work Together

RECENT
WORK

CLIENT: Endeavor Brewery & Spirits

THE CHALLENGE:

Design Labels That Look as Good as the Beer Tastes

ILLUSTRATION, GRAPHIC DESIGN, PACKAGE DESIGN

Collaborated with Endeavor Brewery & Spirits, a local Columbus brewery, to design a series of custom beer can labels that capture the unique character of each brew. Through close partnership with the client, I explored the flavor profiles, brewing techniques, and brand story behind each beer. The result: vibrant, eye-catching designs that not only stand out on the shelf but also reflect the personality and craft behind every pour.

THE RESULTS

CLIENT: MARENGO LAKES

THE CHALLENGE:

Branding a Timeless Event Destination

LOGO DESIGN, BRANDING

Nestled in a scenic lakeside setting, Marengo Lakes is a new Central Ohio venue and event space designed to host everything from intimate gatherings to grand celebrations. I was brought on board to craft the full brand identity from the ground up. This included developing comprehensive brand guidelines, designing a versatile logo system, creating cohesive event collateral, and contributing to their marketing strategy. The goal was to capture the natural elegance of the space while establishing a strong, recognizable presence across digital and print touchpoints.

THE RESULTS

Multiple digital devices displaying the Express fashion website, featuring models in trendy clothing, product pages, and promotions for clothing collections.

CLIENT: EXPRESS

THE CHALLENGE:

Leading Digital Design to Redefine a Brand

BRAND DESIGN, DIGITAL DESIGN, ART DIRECTION

For over nine years, I served as the Manager of Digital Design at Express, where I led the digital creative team in shaping the brand’s visual identity across all digital channels. My role was focused on elevating the brand and helping reposition Express as a modern fashion destination—one that builds confidence and celebrates self-expression through personal style. From seasonal campaigns to ongoing digital innovation, I ensured every touchpoint reflected a cohesive, elevated brand experience.

COMING SOON